Landing page

A landing page is the first page a visitor sees when they access a website. Unlike a landing page so the purpose of a landing page is not to conversions to generate. 

The landing page can be the homepage, for example, but it can also be a SEO-proof blog posts that contain a lot of important Keywords are processed. With that last one, you get a lot organic search traffic inside, making the blog post an important landing page on the website. However, the blog post's goal is not to visitors certain actions to be performed, so the blog post is not a landing page. In addition, it is good to know that Google Analytics only uses the term landing page.

A landing page is often a crucial Contact moment. It's the page visitors land on when they come to your website, so in the context of lead generation is it important to hold their attention and the session to extend. In other words: it is important om bounce rate and it dropout rate to keep as low as possible.