Google is known worldwide as one of the largest search engines on the World Wide Web. However, Google (although we often don't think about it) is secretly much more than just a search engine. It is a large American company that provides an enormous number of different services. Nowadays, we can't imagine life without the convenience of the gigantic search engine of the same name.
But the company is actually still relatively new to the world. It was only founded in 1998 and was not well-known at all back then. Two young students came up with this grand idea and initially received little support. Now, more than twenty years later, we can certainly say that these two students were right. In a relatively short time, they ensured that Google became the most visited website worldwide. An influential website visited by young and old, and now also very important for almost everyone online marketing strategy.
Secretly, there's still a lot we don't know about this company and its namesake search engine. Because what exactly is Google? How does it actually work? What makes, for example, the ranking factors from a website? How does Google read other websites? And how could two students have developed a medium that is now so influential more than twenty years later? What makes Google so special?
Google is a large American company with one of the largest search engines of the same name in the world. We primarily know Google as a search engine. The definition of a search engine is clear to almost everyone. In a search engine, you enter a search query (usually one or more words) and immediately see a number of websites that meet these criteria. Receiving the right search results It seems so obvious, but secretly, of course, there's a very complex story behind it.
In recent years, Google has worked very hard to improve its algorithm. This ensures that only the highest quality websites rank higher in search results. This way, Google maintains its good reputation and attracts enough users. Every year, it changes algorithm.
Over the years, Google has grown enormously. It is certainly no longer just a search engine. It offers many other free services. Services that are very popular. Worldwide. Think, for example, of Google Maps (one of the most favorite services used by many people whether by car, bicycle, or on foot), Google+, Gmail, YouTube and Google Chrome.
Search engine optimization plays an essential role in the world of online marketing. After all, this is what it's all about as a website maker. You want to rank high in the search results of the most well-known search engine in the world to reach more people, more traffic to generate and ultimately convert them into more effective leads. Of course, there are more search engines than just Google. But Google is by far the favorite. That's why SEO or search engine optimization almost synonymous with Google.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
