A micro-influencer is a influencer with a follower count between 50,000 and 100,000. Meso-influencers have a larger reach than, for example nano-influencers, but less than mega-influencers. Despite this, a meso-influencer is very influential.
Employing micro-influencers is a successful part of the marketing strategy. Influencers can, after all, much impact make, because they focus on a specific target audience. Especially when they focus on a particular niche.
The disadvantage of meso-influencers is that employing them can be expensive. Furthermore, a meso-influencer may be critical of placing certain content. This is usually to their authenticity and monitor reliability. The product or service must therefore align well with the content and vision from the influencer.
The use of a meso-influencer is therefore cheaper than the use of a mega-influencer, while the impact is still very large. A meso-influencer can provide more traffic en conversion, which makes it a common part of a successful marketing strategy.
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