A random anchor text can be used when building a natural anchor profile. This involves looking at the 9 different anchor texts that are read by search engines. A random anchor text is one of these. But what does this actually involve? What do you need to consider? And how effective is a random anchor text, really?
We all pretty much know what a anchor text of anchor text is. This is a word or words used to describe a linked URL serve. This is therefore necessary for link building. It usually serves as a description or, for example, a brand name is used (also called a branded anchor text mentioned). However, this is not necessary. There can also be other ways to add a link to a website. For example, using random anchor text.
A random anchor text is text that provides no further explanation about the landing page. No further information is provided. They offer visitors the option to click through, but they don't help you understand what the page is about. Examples of random anchor texts include:
As you can see, these anchor texts actually say nothing about the page they link to. A random anchor text is usually not preferred, as it has nothing to do with the search terms you want to be found for and is also not related to the page. For building a natural LinkedIn profile however, it is important to use different types of anchors. Random anchor texts can comprise about 5% of your total number of links.
The importance of any anchor text varies. In particular, it is important to use different types of anchor texts during link building. Therefore, random anchor text should definitely not be forgotten either. In addition, it is also good to remember that a random anchor text can also inspire the reader or provide additional motivation to click through. After all, it does spark immediate interest. Therefore, most people cannot hold back and will click on the link anyway. This while a descriptive anchor text does not always have this effect.
Despite the fact that a random anchor text does not clearly describe the page it refers to, this certainly does not mean that relevance no longer counts. It is still important that your page corresponds to the topics covered on that website. Irrelevance is punished very strongly by Google. You should therefore always avoid this. A random anchor text does not mean you also place a random link.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
