Black hat Search engine optimization the Google guidelines are disregarded. Therefore, SEO techniques that are not allowed by Google are used. This puts you at risk of a penalty from Google, meaning your website or page will be removed from search results can be removed. The opposite of black hat SEO is white hat SEO. With white hat SEO, you follow Google's guidelines.
Black hat SEO often uses techniques that were once acceptable but are no longer. Think, for example, of hiding content for the visitor, while the Crawler it can see it. Or the use of keyword stuffing. In that case, black hat SEO consciously used to achieve quick results and rank higher in search results.
In addition, black hat SEO is used for research purposes. By researching black hat SEO, we increasingly understand what works and what doesn't. This involves testing which techniques lead to which results and which penalties Google indicates certain actions. This knowledge is therefore very useful for a website SEO-proof to make.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
