The free translation of ‘rich text’ in Dutch is ‘rijke tekst.’ This is, of course, a strange word. A rich text? How can a text be rich? So, we have to say this a bit differently. "Rich" can mean many things. In this case, we are obviously not talking about money, but about value. A rich text is therefore a text that is very valuable and not only contains words, but also all sorts of extra additions. These are not literally visible to the reader, but they do influence the value of a page and thus also the ranking within the search results.
Examples that can be added to a rich text include, for example, a special font, hyperlinks, images, but also the way a document is formatted. Think about the use of HTML en CSS.
In rich text, you add special elements that are not directly visible to the reader, but make the text much more valuable. Rich text is formatted in such a way that the basic elements of the text are encoded. Think of font size, attached images, etc. Be aware that text only has a real impact when it is seen. You can increase the visibility of text by using the right additions.
When it comes to rich text, it's all about making additions to improve understanding and readability for search engines. This can also be important for people with visual impairments. For example, an explainer video or podcast is increasingly being added to texts to make them understandable for people who have difficulty reading. This literally adds more value to your website and allows you to reach an even larger target audience.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
