When it comes to visitors, online marketing naturally makes us think of the people who land on your website. It doesn't matter how they get there. Whether it's through social media, Google or simply enter it via a direct link. All visitors count. We understand the term visitors, but in many cases it's unclear how important tracking the number of visitors is and why it's good to differentiate between the regular visitor count and so-called unique visitors.
To understand exactly how your website's visitor numbers are broken down, you also need to understand what types of visitors there are. For example, there are visitors who end up on your website by accident and don't find the information they were looking for. The height of the Bounce rate can give an indication here. Then there is also a group that searches specifically. You can their Customer journey relatively well track via the exit percentage. When do people exit? Where do they come in? Do they follow the obvious route? For example, from the homepage to the different product pages and then ending up on the transaction page? Or do they end up in a strange place without taking any action?
After all, a visitor doesn't say much about the quality of your website. It does say something about the online visibility from the page. The more visitors, the better your website's visibility. This also means that your website's quality score must be good. Indirectly, this can give you good information. But you won't get anywhere with just visitors if they don't take action.
Therefore, it is good to distinguish between visitors who actually take action and visitors who quickly leave the page again. Subsequently, it is important to find a way to attract precisely those valuable visitors. Or to encourage people who end up on the website randomly to take action.
Then we also need to distinguish between unique and regular visitors. The word says it all: unique. So there are no two of them. This means that visitors are only counted once. It doesn't matter if one and the same person visits the website multiple times a week. They will always be counted only once in the total visitor numbers.
It is very important to count these unique visitors. This tells a lot more about the website's findability. How many traffic Does the site attract monthly? Is this number steadily growing? Is it decreasing? Or remaining the same?
Based on this information, you can take follow-up actions to attract even more visitors and thus increase the chances of gaining more customers. Online marketing will be used for this.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
