Organic search traffic is the term used to refer to visitors who come via a search engine. Paid advertisements are not used in this process. Simply by optimizing the website, it has ranked higher in search engines, thus attracting traffic delivered. Organic search traffic therefore always concerns the results obtained through the use of SEO techniques. In the results of SEA Do you no longer speak of organic search traffic because visibility has been paid for?.
In the world of online marketing, we distinguish between different search results. Here, we look at the layer of organic search results and the corresponding layer of paid search results. Nowadays, almost every website owner works on optimizing their website. It's almost unavoidable. There are millions of websites on the World Wide Web. You really have to put in the effort to stand out and get noticed. The target audience primarily searches via search engines. Therefore, it is essential to rank high in those search results.
With organic search traffic, there is therefore never any paid traffic. Only website optimization is used to naturally achieve a better position within the search engine.
But what exactly is the best choice? SEO or SEA? Let's be honest, you build a website first and foremost for the customer and the target audience. So, it's important that it's user-friendly. The texts need to be interesting, the content must truly add value, and you must be able to genuinely meet the user's needs. Therefore, you optimize the website primarily for the website user, not for the search engine.
In the world of online marketing, we distinguish between results that have not been achieved entirely correctly and results that have been truly earned. Sometimes, people look between the lines to rank higher in search engines as quickly as possible. While this is actually not deserved. Naturally improving the website should always be preferred.
No one can tell whether SEO or SEA is a better choice for you. In fact, the two should always go hand in hand. You cannot invest hundreds of euros in SEA if your website's SEO is in poor condition. Therefore, in practice, a combination of the two is usually used.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
