An online marketing funnel represents the journey potential customers take online before purchasing a product or service. You can compare it to a Customer journey.
In an online marketing funnel, you set up prospects in the form of cold leads en warm leads) to customers. This makes the online marketing funnel an important part of lead generation.
A marketing funnel consists of different stages with marketing actions at each Contact moment. There are various marketing actions you can apply in a marketing funnel, the best-known of which is AIDA. AIDA stands for awareness, interest, desire, and action. Within online marketing, this can be translated to, for example, awareness, consideration, and conversion.
Sometimes two more phases are added, namely the retention and loyalty phases. In the retention phase, you increase customer satisfaction, which is important for upselling. In the loyalty phase, you try to bring customers back, for example by using social media, one newsletter via email marketing or the creation of Valuable content.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
