marketingstrategie marketing strategy. In a content strategy, you determine why, which content when, via which channels and to whom it is distributed.
With a content strategy, you not only create an overview, but you also gain a lot of information about the target audience. For example, you map out the target audience, their information needs, which message(s) you want to communicate, and how you differentiate yourself from competitors.
Determining a content strategy can be a big project. All ways to reach a target audience consist of content. Think for example of social media, web texts, White papers, infographics, Stock photos, one e-book, newsletters, videos. Content is everywhere.
A content strategy clarifies the purpose of the content, who distributes it, which channels are best used, and when the content is published.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
