Various situations might arise where it would be beneficial to link two websites. By placing them together under one account. This can be the case, for example, with two different websites, but also with one website with different domain names. The latter, for instance, is seen with websites active in different countries. You wouldn't want Google Analytics to continue evaluating the websites separately. This way, you lose an overview of visitor numbers and also lose valuable conversions of Search Engine Results Page results because more time is invested in one site and the other consequently falls further and further behind. With Cross-domain, you hope to keep the value of these different sites (or one site with multiple domain names) equal.
But how exactly does cross-domain work? What exactly does cross-domain tracking entail? And how do you apply it?
Many website owners have multiple sites in their name. This doesn't have to be a problem, but it can sometimes significantly disrupt the balance. Moreover, danger lurks. Because how do you react when the individual websites and domains are also considered as such? If linking website A to website B is always seen as separate?
This problem can be easily solved by using cross-domain. This way, two completely separate websites as well as different domains can be linked together.
The use of cross-domain tracking is advisable in various situations. There can also be different reasons why you would choose cross-domain. This is particularly noticeable with websites that have multiple domains. You want to prevent people from one main domain to a subdomain click and then go through Google Analytics seen as two separate websites. This can, after all, have an impact on the number of conversions from the websites and their ultimate findability within search engines.
Setting up cross-domain should always be done by an expert. This ensures that it is handled correctly and that you will actually benefit from it.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
