The term email marketing includes all marketing actions solely via email channel e-mail. Email marketing is therefore more than just sending a newsletter.
With email marketing, companies send emails to prospects, leads of customers. For example, the email may contain news, offers, order confirmations, or surveys.
E-mail marketing is a form of Owned media, because you have everything under control yourself.
A good email should at least include:
Furthermore, it is important to prevent the email from the spam disappears. Fortunately, there are strict guidelines, which means the recipient must always give permission before you can send a commercial email.
Email marketing can also be automated. In that case, an email is automatically sent to the right person at the right time, for example, a congratulation on your birthday. Such automated emails are based on personal information and are therefore often much more relevant than a general newsletter.
Email marketing is personal and therefore very effective. Therefore, email marketing can revenue significantly increase from a company. This makes email marketing known for a high Return on Investment. E-mail marketing is therefore interesting for every marketing strategy, both for freelancers and B2C of B2B. You can easily perform email marketing yourself using a program, for example Mailchimp.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
