A logo is a company's emblem that a company is recognized by. A logo is graphically designed and often consists of a combination of images and text.
A logo must be recognizable and is based on the corporate identity of the company. The company logo returns in all content from a company, for example in a newsletter, email marketing or a whitepaper.
A good logo is immediately associated with the company, which means there is a high degree of brand awareness.
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