A macro-influencer in a influencer with a follower count between 100,000 and 1,000,000. The term ‘macro’ therefore relates to the reach of the influencer. Zthere also exist, for example nano-influencers, micro-influencers, meso-influencers en mega-influencers.
A macro-influencer is someone with a large reach and many brand awareness, but the number of followers says nothing about the engagement with the target audience. The engagement, on the other hand, says something about the followers' involvement and is usually measured by the number of likes or comments.
When a macro-influencer is used for promoting a product, for example, this can lead to more brand awareness, lake traffic on the website and ultimately a higher revenue. Influencer marketing is therefore an effective part of a marketing strategy.
For a good result of an influencer marketing campaign, however, it is important to use a macro-influencer who aligns with the vision from the company, so that the promotion of the product or service comes across as naturally as possible.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
