Nano-influencers are influencers with a follower count between 100 and 5000. Although you might think that only someone with more than 10,000 followers can call themselves an influencer, people with fewer followers can therefore also be very influential are. Therefore, there is an increasing shift from mega-influencers to nano-influencers.
Is a successful influencer marketing strategy marketing strategy. Influencers have a large reach and focus on a specific target audience. This can sometimes lead to high costs. Therefore, using nano-influencers can be a solution.
Nano-influencers focus on a specific niche, which allows the content appears more reliable. It also is engagement often larger than with mega-influencers, because the contact with followers is more personal and accessible. Followers can often also identify better with smaller influencers. Finally, it can be interesting to enter into a sustainable collaboration with nano-influencers, as this can ensure high Return on Investment and the chance is high that the brand awareness increases with the influencer over the years.
A carefully curated guide with essential points of attention and proven steps for maximum impact.
